Pinterest as a Tool for Motivation and Behavior Change

24 March 2015

You are invited to participate in a research study about Pinterest and its potential for motivation and behavior change. If you decide to participate in this study, you will answer questions about your Pinterest usage and habits. The survey will take approximately 7 minutes of your time.

Keywords

• American University Washington DC
• Pinterest
• social media
• Intention
• behavior
• behavior change
• motivation
• Motivations of users
• online behavior
• pins
• planned behavior
• uses and gratifications
• gratification
• users

Ethical approval

American University's Institutional Review Board approved this study on March 9, 2015.

About the researcher

I am a graduate student from the School of Communication at the American University.

Contact researcher