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Customers' affective responses and factors influencing E-commerce adoption

10 July 2020

The aim of this study is to investigate how customers feel towards accepting technology for E-commerce as a modality for online shopping. Affective response is an umbrella term that includes a person's emotions and feelings.


  • Aged 18-64?
  • Live in Nigeria and reside in Abuja, Ibadan, Lagos or Port-Harcourt?
  • Like shopping online or might start using online shopping?

Take part in this study


Ethical approval

The study ensures ethical conduct by following the ethical standards laid down by Liverpool John Moores University Research Ethics Committee. Approval Ref: 20LBS008

About the researcher

I am a doctoral researcher at Liverpool John Moores University. If you are able to help with my research by completing this survey, I would be very grateful.

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Academic study

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