Customers' affective responses and factors influencing E-commerce adoption

10 July 2020

The aim of this study is to investigate how customers feel towards accepting technology for E-commerce as a modality for online shopping. Affective response is an umbrella term that includes a person's emotions and feelings.

Keywords

• Liverpool John Moores University
• E-commerce
• technology acceptance
• Customer behaviour
• affect
• feelings
• online behavior
• online shopping
• emotions
• Technology Acceptance Model
• responses

Ethical approval

The study ensures ethical conduct by following the ethical standards laid down by Liverpool John Moores University Research Ethics Committee. Approval Ref: 20LBS008

About the researcher

I am a doctoral researcher at Liverpool John Moores University. If you are able to help with my research by completing this survey, I would be very grateful.

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