Correlation between social media and consumer habits in UK's food industry
23 January 2018
This research aims to investigate the influence that social media has on consumers' habits within the UK's food industry. Two main theories that will be covered consist of the AIDA model and Word of Mouth Marketing (WOMM). Additionally, existing literature on Social Media Influencers (SMIs) and their importance in persuading consumers’ buying habits in the UK’s food industry will also be explored within the context of these two theories.
