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A study on destination image and tourists' videos shared on social media

03 December 2018

Do you like traveling? Do you like watching videos on YouTube? Are you a social media user?

This study investigates how tourist videos on social media influence destination images, and examines the influence of culture on destination images formation; by employing video elicitation methods.

The researcher will show you videos and will ask your opinion after watching the videos. The researcher will also ask you some questions regarding your personal insights and travelling experiences.


  • - London residents, aged >18 years old
  • - Hold BRITISH citizenship
  • - Born and raised in LONDON
  • - Never been to Raja Ampat
  • - Willing to come to The British Library, 96 Euston Rd, Kings Cross, London NW1 2DB, UK

Take part in this study


Ethical approval

The study has received full ethical clearance from the Research ethics committee who reviewed the study. The committee is the Business School Research Degrees, Middlesex University Research Ethics Committee on July 2018.

About the researcher

Ilma Zaim, a doctoral student studying Tourism at Middlesex University London.

Contact researcher

Academic study

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