Jisc banner


Study of current and future premium passenger attitudes on long-haul sector

25 June 2020

There is going to be a fundamental change in the business model of UK Long-Haul carriers upon recovery from COVID-19. Hence, an investigation into current and future trends in premium passenger choice would help produce suggestions for credible developments. This would complement the research title on The suggestion of Plausible and Viable improvements of Premium Long-haul product of UK carriers in relation to past competition and the current economic impact of COVID-19.


  • Passengers who have flown in a Premium cabin (First, Business, Premium Economy) in the past 7 years.
  • Passengers who have flown long-haul ( 7+ hours ) to or from the UK.

Take part in this study


Ethical approval

This project has been reviewed and approved through the Formal Research Ethics procedure at Coventry University.

About the researcher

I am a Postgraduate student studying MSc Air Transport Management. I am working on my thesis on product evaluation and development and I would be extremely grateful if you took the time to complete my survey.

Contact researcher

Academic study

Keep up to date