Willingness to pay for country of origin labelling of ingredients

19 June 2019

This research project aims to find out UK consumers’ willingness to pay for origin of the heaviest ingredients of processed foods, and the kinds of consumers’ attitudes toward the relationships between country of origin labelling and food attributes or sociodemographic characteristics affect willingness to pay for country of origin labelling of the heaviest ingredients of processed foods.

Keywords

• University of Reading
• Country of origin
• Food labelling
• Consumer behaviour
• Willingness to pay

Ethical approval

This research project has been reviewed according to the procedures specified by the University Research Ethics Committee, and has been given a favourable ethical opinion for conduct.

About the researcher

I am a postgraduate student of University of Reading (Agricultural Economics)

Contact researcher