Audience Perceptions of American TV Sitcom 'Fresh Off The Boat'

29 May 2018

[PIZZA will be provided]
My study explores race representation in American TV Sitcoms with an in-depth analysis of the American series Fresh off the Boat to see how audience of different race views the series. The study will take part in 2 sessions, with 6 participants each. One group will consist of East Asian participants and one will consist of Caucasian participants. Each session will be 1 hour. All participants will have to be 18 years old or above. Date of interview: 9th June, 2-4pm.

Keywords

• City University London
• London
• Video
• Video clips
• Audience
• audience engagement
• audience-content engagement
• representation
• Social attitudes
• media communication
• media
• Percepetions
• perception
• sociology
• young
• young adults
• young people
• Asian

Ethical approval

It is the researcher’s responsibility to ensure that participants' anonymity will be kept according to their wishes and that the focus group contents will be employed for purely academic purposes.

About the researcher

I am a postgraduate student studying Media and Communications at City, University of London.

Contact researcher