Consumer Acceptance of Airline Apps
19 June 2017
This survey is conducted as part of a postgraduate dissertation in MSc E-Business (E-Marketing) at Newcastle University, UK. The research is looking into the factors that drive consumers to use airline apps (e.g. Ryanair, British Airways, American Airlines, EasyJet, etc.) to manage their flight experience.
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About the researcher
My name is Galina. I am currently completing a masters degree in E-Business (E-Marketing) at Newcastle University.