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Are we going to keep shopping forever?

29 December 2017

This study aims to gain insights into consumer fashion shopping behavior and explore alternative ways to shop. It seeks to answer whether collaborative consumption (or known as sharing economy) can potentially disrupt the fashion industry by influencing consumers and shifting their perspectives.


About the researcher

I am an undergraduate student studying Fashion Marketing & Branding at Nottingham Trent University and currently undertaking research for my final year dissertation. I am very interested in both fashion and people, and this study will help me answer my personal burning question; why do we shop so much? are we going to keep shopping forever?

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