Identifying and Tackling Barriers to Blood Donation

22 June 2020

Currently, in the UK almost half of the blood donation population is over the age of 45. Given that individuals can only donate until 70 years of age it is imperative that more young people donate blood to ensure there is enough blood in the future.

The aim of this study is to identify the main reasons behind young people’s behaviour regarding blood donation in order to inform research to design an intervention to increase the number of young blood donors.

Keywords

• University College London
• psychology
• Behavioural science
• behaviour change
• UCL
• blood donation
• Survey
• Questionnaire

Ethical approval

This study has ethical approval from UCL, project ID: 17409/001

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