Jisc banner


Stereotypes in Media

12 January 2018

Online, fun study! In this experiment, you are required to watch six 30 second television advertisements. Afterwards, you are asked to complete a short questionnaire, and a reaction time task. This study aims to explore gender stereotypical attitudes. This experiment must be completed on a laptop or computer with a keyboard.


Ethical approval

This study has been approved by the UCL Research Department Ethics Chair (Project ID No: CEHP/514/2013)

About the researcher

Christie Tang

Contact researcher

Academic study

Keep up to date