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Video game advertising and increasing game excitement

09 July 2020

This is an investigation of the video game industry and the utility of social media content to increase product awareness and generate ‘game hype’. This study will be an online questionnaire and will require anyone who currently owns a video game console in their own homes. Participants will be asked to answer a total of 13 questions about video games and social media. Below is the link to the survey.

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Ethical approval

This study has been approved by Manchester Metropolitan University using their EthOs application form and has been approved on 9th June 2020.

About the researcher

Hi! I am a postgraduate student from Manchester Metropolitan University and I am currently looking for participants willing to participate in my short survey about video games and social media. The study is about video games and participants will be able to answer questions about video games, so it should have an added benefit of being fun too!

Contact researcher

 

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