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The impact of price partition on consumer buying decisions

17 February 2020

Every time we make buying decisions we are subconsciously influenced by the pricing strategies marketers choose. My Bachelor's thesis seeks to learn more about the strategy of price partition and the influence it has on consumer decision making. Price partitioning is a pricing strategy that divides a total price into at least two components, e.g. base price and shipping.
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Ethical approval

This study has been approved by the University of Hertfordshire Health, Science, Engineering and Technology Ethics Committee with Delegated Authority. Approval Number: 04384

About the researcher

My name is Katherina, and I am a final year student of International Management at the University of Hertfordshire. I am currently working on my Bachelor's thesis and greatly appreciate your support.

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