Lifetime attendance motives to West End musicals.

23 June 2020

This research focuses on past, present and future motives behind attendance and/or non-attendance to West End musicals across a lifetime.
The study will seek to determine how early musical experiences, a person’s lifecycle stage and their associated identity are discussed and related to frequency.

Keywords

• King's College London
• theatre
• music
• Marketing
• Audience
• Kings college london
• psychology
• sociology
• cultural

Ethical approval

The study was approved by King's College London Research Ethics department on 18 June 2020.

About the researcher

Postgraduate student completing an MA in Arts and Cultural Management.

Contact researcher