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impact of data breach on customer perception and brand reputation in hotels

04 December 2019

Today where everything happens online, many personal information and data that are collected from hospitality companies are invaluable to cybercriminals. They can use these data to breach customer leading to identity theft or social engineering attacks against each individual company. The aim of this research is to underline several issues related to cyber threats in the hospitality industry and how they can affect customers perception of the brand and their impact on brand image and reputation.


Ethical approval

This study has been approved by the Tourism and Hospitality department of the University of West London ethics committee on Septmber 23th 2019.

About the researcher

Hello! My name is Anna and I am a master student at University of West London. Thank you about your interest in partecipating to this research! This study will help me further researchers to address the problem of data breaches and to bring a full awereness about the topic.

Contact researcher


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