What do your Smartphone apps say about you?
11 January 2019
This questionnaire has been designed to measure Smartphone users’ relationships with their branded e-commerce (online shopping) Smartphone Applications. The questionnaire should take approximately 15-20 minutes to complete and involves answering questions about your favoured branded Smartphone applications and your personality characteristics.
Keywords
Ethical approval
This study has been approved by the University of Northampton on 10th May 2018.
About the researcher
A current Doctoral student studying within the Faculty of Business and Law at the University of Northampton.
