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What do your Smartphone apps say about you?

11 January 2019

This questionnaire has been designed to measure Smartphone users’ relationships with their branded e-commerce (online shopping) Smartphone Applications. The questionnaire should take approximately 15-20 minutes to complete and involves answering questions about your favoured branded Smartphone applications and your personality characteristics.


  • Age 18-25 years old
  • Own a Smartphone device
  • Live in the United Kingdom

Take part in this study


Ethical approval

This study has been approved by the University of Northampton on 10th May 2018.

About the researcher

A current Doctoral student studying within the Faculty of Business and Law at the University of Northampton.

Contact researcher

Academic study

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