User Responses to Digital Advertising
01 May 2018
This study aims to get a 'lay of the land' regarding how ordinary users are responding to the current digital advertising they experience in their daily lives.
Keywords
Ethical approval
This study has been approved by the University of Nottingham's Computer Science Ethics committee.
About the researcher
I'm a second year PhD student at the Horizon Doctoral Training Centre based at the University of Nottingham, and I'm gathering detailed user feedback about current digital advertising practices. I hope that my research will eventually help the development of alternative digital advertising systems which work better for both users and businesses.