The Role of Social Media and Candidate Image in Political Marketing

06 July 2017

The study aims to assess the role of social media and candidate image in political marketing and assess the impact of ideology on these variables as a moderator. It is created in regards to the recent UK General Election.

Keywords

• University of Leeds
• political communication
• marketing
• Social media marketing
• social media
• Candidate
• Brand Image
• University of Leeds

Ethical approval

The survey is administered by Sera Ulusoy, an MSc Candidate at Leeds University Business School, for the purposes of her dissertation, and supervised by Dr. Magnus Hultman, Associate Professor of Marketing at Leeds University Business School. Participation in the survey will remain entirely confidential, and only anonymised data will be used as a part of the dissertation.

Contact researcher