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Consumer Views on Coffee Traceability Technologies

02 October 2020

Do you enjoy coffee? Are you concerned how it gets to your cup and what those labels on the bag mean?

We are investigating how new technologies can help with tracking the origin of our coffee and how they are perceived by consumers.

We are currently running an online questionnaire and we would like to invite you to take part. The questionnaire should take 10-15 minutes to complete.


  • Over the age of 18

Take part in this study


Ethical approval

This study has been reviewed and given favourable opinion by the Nottingham University Business School Ethics Committee.

About the researcher

I am a PhD candidate at the University of Nottingham. My background is in psychology and I also hold an MSc in Economic Psychology & Consumer Behaviour.

Currently, I am exploring use cases for distributed ledger technologies and blockchain and how they affect notions of digital trust (both for the industry as well as for consumers).

Contact researcher

Academic study

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