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A qualitative exploration of online public commitment

10 July 2020

The purpose of the study is to gain a deeper understanding of online public commitment in relation to weight loss, physical activity and dieting goal setting. Online public commitment is defined as the public declaration of a goal to change weight-related behaviour and using the internet as a platform. A typical example is someone posting an update on his or her Facebook that he or she wants to lose weight 3 stones within 6 months.


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