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Personality and Consumerism

11 March 2019

This aim of this study is to investigate how different personality dimensions effect our decisions when purchasing a variety of products.


  • Volunteers aged 18 or over
  • with access to the internet.

Take part in this study


Ethical approval

This study has been approved by the University of Southampton Psychology department ethics committee on the 4th of March 2019.

About the researcher

My name is Natalie Berry I am a current PhD research student at the University of Southampton.

Contact researcher

Academic study

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