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Personality Trait Predictors of Impulsive Online Purchasing Behaviour

01 January 1970

I am exploring the relationship between different personality traits and the effects these can cause on impulsive purchasing behaviours online in people aged 18 and over.

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Ethical approval

This project has passed approval from a board of ethics with no known risks to the participant.

About the researcher

I am currently a masters student at Heriot-Watt university studying Business Psychology.

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