Personality Trait Predictors of Impulsive Online Purchasing Behaviour

01 January 1970

I am exploring the relationship between different personality traits and the effects these can cause on impulsive purchasing behaviours online in people aged 18 and over.

Keywords

• Heriot-Watt University
• online shopping
• marketing
• shopping
• psychology
• survey
• humanfactors
• personailty traits
• purchasing behavior
• impulses
• Heriot-Watt University
• Sincere gratitude
• business psychology

Ethical approval

This project has passed approval from a board of ethics with no known risks to the participant.

About the researcher

I am currently a masters student at Heriot-Watt university studying Business Psychology.

Contact researcher