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Personality Trait Predictors of Impulsive Online Purchasing Behaviour

10 July 2019

This study is exploring the relationship between different personality traits and the effects these can cause on impulsive purchasing behaviours online in people aged 18 and over.


  • Participants must be 18 years old and above

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Ethical approval

This project has passed approval from a board of ethics with no known risks or benefits to the participant.

About the researcher

I am currently a masters student at Heriot-Watt university studying Business Psychology.

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Academic study

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