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An investigation of Muslim women's clothing purchase intention.

01 July 2020

This research aims to investigate the factors affecting Muslim women's choice of clothing in UK with a key focus on modest fashion in UK fashion retail.
Modest clothing or Modest Fashion is defined as a style of clothing that covers most of your body parts, from below the neck.


  • Muslim women aged 18+

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Ethical approval

Ethical approval has been obtained from LJMU ethics committee. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your opinions are extremely valuable for this research. Your survey responses will be strictly confidential and data will be used anonymously for research purposes and will be deleted by 9th July 2023.

About the researcher

I am a doctoral researcher at Liverpool John Moores University. Your participation and opinions are extremely valuable for this research.
It is expected that the findings of this study would help mainstream retailers to gain better understanding about Muslim consumers and their need of modest clothing.

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Academic study

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