Improvement of existing services to enhance holistic user experience
01 January 1970
It is clear millennials crave real-life connections. But why not just go out and meet people? “Millennials are used to dating in a Tinder world. They don’t know how to date in real life,” and now the same applies to making friends. As the generation that grew up with communication becoming more efficient via digital, their biggest strength, could also be a critical weakness. Aim: to understand how users currently use meet up services and how they go about meeting up.
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Ethical approval
This study has been approved by the University of Loughborough Design School Department ethics committee on April 1st 2019.
About the researcher
In my undergraduate studies at the University of Loughborough, I studied Graphic Communications and Illustration. I'm currently doing a Masters in User Experience Design focusing on a brief that has a considered concentration on understanding customers, their behaviour and proactively identifying to drive improvements to the customer experience. The project is being supported by an enterprise network, 'The Studio' which helps Loughborough graduates develop sustainable businesses.
