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Gender differences in purchase intentions from eWOM on Twitter

15 July 2017

This study will investigate and see if there are gender differences in purchase intentions from electronic word of mouth (eWOM) on Twitter.

Keywords

Ethical approval

This study has been approved by the Northumbria University Business School ethics committee on 13 July 2017.

About the researcher

I am a postgraduate Digital Marketing student, currently doing my dissertation.

Contact researcher

 

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