Consumer Perception of Artificial Intelligence in Digital Marketing
20 February 2023
This study is being carried out for a Bachelor's Degree (Hons) in Business Enterprise. Data will be collected using a survey, is to gather information about the perceptions consumers have of Artificial Intelligence in Digital Marketing. The questions will be about relevant demographics, preferences, and opinions about the research topic.
Keywords
Ethical approval
Participants will remain anonymous and no information will be shared. Moreover, this research has been approved by the Institute of Business, Management, and Commerce at MCAST Malta.
About the researcher
Hello, I am a 21-year-old undergraduate student from Malta currently in the final year of my course. I have an avid interest in Digital Marketing, Artificial Intelligence and other related areas which is why I chose this research topic for my dissertation.
