Title of study: Purchasing Decisions in the Fashion Context
13 August 2018
Previous research has shown that a number of factors influence our decision making and this study examines some of those factors in relation to fashion garment liking and likelihood of purchasing it that is, what influences people's liking of fashion garments and their likelihood to buy it. If you wish to take part, you will be asked to sign an electronic consent form and complete a short survey and a decision making task. In the task you will be shown images with corresponding questions.
Keywords
Ethical approval
This study has been approved by the ethics board committee at University of Arts London, London College of Fashion July 10th, 2018.
About the researcher
MSc Applied Psychology in Fashion Studies Candidate
University of Arts London, London College of Fashion.
