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The Role of Social Media in Building Hype For Avengers: Endgame

17 May 2019

Avengers: Endgame was a film released in April 2019. I would like to call upon both fans and non-fans to participate in this study. As it is one of the most talked about products on social media in 2019, I would like to use this research to further understand how digital marketers reach out to consumers via social media, and how user-generated content is created/used to generate publicity for a product.

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Ethical approval

This study has been approved by the Newcastle University Ethics Committee on 17 May 2019

About the researcher

I am A. Badlishah, an undergraduate media and communications student from Newcastle University. For any enquiries please contact me at a.badlishah@newcastle.ac.uk

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