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The Role of Social Media in Building Hype For Avengers: Endgame

17 May 2019

Avengers: Endgame was a film released in April 2019. I would like to call upon both fans and non-fans to participate in this study. As it is one of the most talked about products on social media in 2019, I would like to use this research to further understand how digital marketers reach out to consumers via social media, and how user-generated content is created/used to generate publicity for a product.


  • NO REQUIREMENTS, but I would be extremely grateful for participants that are either:
  • a) NOT a huge fan / non-fan of the Marvel Cinematic Universe
  • and/or
  • b) NOT from the age range of 20-30
  • However, all are welcome to take the survey!

Take part in this study


Ethical approval

This study has been approved by the Newcastle University Ethics Committee on 17 May 2019

About the researcher

I am A. Badlishah, an undergraduate media and communications student from Newcastle University. For any enquiries please contact me at a.badlishah@newcastle.ac.uk

Contact researcher

Academic study

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