Marketing ethics and consumers behavior – Online Canadian insurance
06 December 2019
The aim of this study is to better understand the relationship between marketing ethics and consumer behavior in the context of the online sale of optional insurance products in Canada.
The research focuses on optional creditor protection insurance that is offered by the leading Canadian banks on financial products such as a mortgage, loans, lines of credit, and personal and business credit cards.
Keywords
Ethical approval
This study has been approved by the University of Liverpool's Programme Research Ethics Committee on October 15, 2019.
About the researcher
Hello, my name is Elenda and I am an MBA student with the University of Liverpool. This survey is part of my final research project and I am looking to gather substantial participants responses to write a well-rounded research. I appreciate you taking the time to participate today. Thank you! Elenda YM
