Marketing strategy and analysis report of C-trus Media Ltd in the UK market

06 December 2017

The team of C-trus Media Ltd has a lot of experiences in media project contains producing television programs, independent short film and video in China. While entre the UK market, they claim new strategies to promote their culture theme production. This project seeks to find the marketing strategies in the UK for them. To research the market of the media industry in the UK, and provide an operable market strategy for the new media company.

Keywords

• Coventry University
• Marketing audit
• Production types
• SWOT
• Target audiences
• Marketing strategy
• C-trus Media
• Chinese content video

About the researcher

I'm a student at FBL Coventry University and currently running a survey about audiences' demand for Chinese content programmes in UK market for my MBA report.

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