Investigating Virtual Reality user experiences
07 February 2018
This project aims to understand what makes (brand-related) virtual reality experiences engaging. For example, what is the most memorable VR moment a person has ever experienced and were there specific elements that made the VR experience so special (e.g., how did you feel, what did you do/ think and whom did you share it with?) To investigate this, focus groups with virtual reality users (making use of a head mounted display/ VR goggles) will be conducted.
Keywords
Ethical approval
This is a minimal risk study that follows the guidelines set by King's College London Research Ethics Committee (approval was granted November 21st 2017).
About the researcher
I am a PhD candidate in King's Business School
Research interests: Human-technology interaction, usability, consumer experience, internet of things, artificial intelligence, virtual reality, digital analytics and machine learning techniques to analyse unstructured data sets
