Consumer Perceptions of Labels on Meat Products

22 May 2020

Hello everyone! My questionnaire aims to assess consumer perception on animal welfare and environmental labels on meat products. Whether you consume meat or not- this questionnaire explores the relevance of labeling and perceptions of the meat industry. If you have wandered the supermarket aisles debating between free range or organic, or you’ve never thought about labels at all, I would love to hear what you think. Meat eaters, vegetarians, vegans, pescatarians are all welcome. Thank you!

Keywords

• Royal Veterinary College University of London
• animal welfare
• environment
• farming
• meat consumption
• vegetarian
• vegan
• food
• consumer attitudes
• consumer perception
• consumer decision
• Eco-label
• food labelling

Ethical approval

The study has been reviewed by the RVC Social Science Ethical Review Board reference: URN SR2020-0153 on April 15th 2020.

About the researcher

Fourth year veterinary student with an interest in sustainability.

Contact researcher