Responses to advertising stimuli
01 August 2015
The purpose of this study is to find out how Generation Y (born between 1977 and 1994) responds to a new brand that has recently been introduced to the market. You are going to see an advertisement for this new product and are asked to answer a few questions on the advertisement afterwards.
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About the researcher
I am a postgraduate student at Heriot-Watt University in Edinburgh and I am currently conducting research for my Master’s dissertation.
