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Charity Donation Behaviour

13 December 2019

This research is part of a global study into how and why young people donate to charities. It is examining attitudes towards charity donations, which charities are most popular and how these decisions are linked to personalities, nationalities and disposable income. The findings will help charities to communicate more effectively to young people (between 18 and 36 years old) and assist them in targeting the right audience and thereby minimise their costs.


  • Age 18 - 36

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Ethical approval

This study has been approved by the Faculty of Business and Law, University of Northampton Ethics committee on 6th December 2019.

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Academic study

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