Corporate social responsibility and consumer behaviour
27 January 2018
This project will investigate if corporate social responsibility has a positive effect on purchase intentions, satisfaction and customer loyalty. The research will determine whether people take CSR into consideration when purchasing a product, and if they will feel more satisfied knowing they have purchased from an ethical company, and if customers are more loyal to a company that is ethical than unethical.
Keywords
Ethical approval
The study is reviewed and approved by Brunel Research Ethics Committee.
About the researcher
I am a final year student at Brunel University London, and I am conducting this research for my final year project.
