Jisc banner


Challenges and opportunities associated with the use of AI

01 January 1970

I want to determine what the tangible status of AI efforts within organizations is and what are their strategies for utilizing AI in the future? How organizations are adopting—or planning to adopt—AI technologies and what they see as the conceivable influences on their businesses and industry in general. I also pursue to identify important trends, as well as concerns and other considerations organizations, are encountering or anticipate encountering in their efforts.


Ethical approval

This study has been approved by Durham University Business School ethics committee for my dissertation to obtain an MA in business management.

About the researcher

A Durham University Business School postgraduate researcher, in my final year to obtain an MA in business management.

Contact researcher

Academic study

Keep up to date