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Neutral colours in the Luxury Fashion Industry

08 April 2024

This study researches neutral colours in the Luxury Fashion Industry.
Although it is a fast-paced industry, with constantly changing trends, the prominence of neutral colour has been highly consistent. The study attempts to find out the reasoning behind this.
You will be asked a couple of questions about your consumer and purchasing behaviour.

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Requirements

  • Luxury fashion consumer

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Keywords

Ethical approval

This study has been approved by the London South Bank University Ethics department.

About the researcher

My name is Patricia Serna and I am studying for a Double Degree Bachelors in Marketing w/ Digital at the London South Bank University and International Business and Marketing at UC Leuven-Limburg.

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