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'Share a Coke': the experience of costumers on Coca Cola marketing campaign

18 March 2016

This study aims to explore the experience of customers on the ‘Share a Coke’ marketing campaign of Coca Cola in order to discover the theories underpinning the activities undertaken during the campaign.


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Ethical approval

This online survey will ask respondents to share their experience on the ‘Share a Coke’ campaign. The respondents answer the questionnaire anonymously, but they can provide their emails if they want to enroll into a £150 Amazon voucher draw. No personal information will be showed in the research report. The research ethics of this study has been approved by a supervisor from Bournemouth University.

About the researcher

The researcher is a final year student studying Business Studies with Marketing course at Bournemouth University

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Academic study

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