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Investigation into Social Media Influencers impacts on events

11 March 2020

The aim of this research is to understand how event organisers are using social media as a tool to maximise their potential and future profits and whether the use of paid influencers is ethical in enhancing event experience.


  • Use social media

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Ethical approval

This study was approved by the University of Chester, Business department in December 2019.

About the researcher

I am an undergraduate at the University of Chester studying Event's Management.

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Academic study

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