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Investigation into Social Media Influencers impacts on events

11 March 2020

The aim of this research is to understand how event organisers are using social media as a tool to maximise their potential and future profits and whether the use of paid influencers is ethical in enhancing event experience.

Keywords

Ethical approval

This study was approved by the University of Chester, Business department in December 2019.

About the researcher

I am an undergraduate at the University of Chester studying Event's Management.

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