A study of the consumer buyer behaviour within sport for 30-60 year old
04 August 2017
This quantitative study looks to research Generation X, aged between 30-60 year old consumption of sporting equipment and the key factors that will influence these brand choices.
Keywords
Ethical approval
The Faculty of Business and Law Research Ethics Committee at Northumbria University Business School have reviewed the study to safeguard your interests, and have granted approval to conduct the study.
About the researcher
I am a postgraduate student at Northumbria University in Newcastle upon Tyne researching into consumer behaviour within sport for my Masters Thesis
