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Personality and Consumerism

27 February 2020

Investigating the effects of different personality dimensions on consumer decisions.
You will be asked to fill in some personality questionnaires before making some hypothetical consumer decisions. This should take no more than 30 minutes!  
As a thank you, you have the option to be entered into a prize draw for a £50 Amazon voucher!


  • Over 18 years old

Take part in this study


Ethical approval

This study has been approved by the Ethics Committee at the School of Psychology, the University of Southampton (ref.47291.A1) as of 14th February 2020.

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Academic study

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