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Personality and Consumer Choices

12 May 2020

This aim of this study is to investigate how different personality dimensions affect our decisions when purchasing a variety of products.

We are requesting your participation in an online survey, which will take about 20 minutes to complete.


  • You must also be aged over 18 years of age to participate to take part in this study.

Take part in this study


Ethical approval

This study has been approved by the University of Southampton Psychology Ethics Committee on the 6th of March 2020.

About the researcher

My name is Natalie Berry. I graduated from the University of Southampton with a first class degree in BSc Psychology in 2017. I then completed my Master's in MSc Research Methods in Psychology at the University of Southampton. I am currently in the second year of my PhD at the University of Southampton. My research interests involve social psychology, personality and consumerism.

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Academic study

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